Every day we may negotiate with people many times without being aware of it. The social reality is actually a big negotiating table, and we are playing a variety of negotiators in different situations. In the community, you might have conflict with others, and in order to solve these conflicts, you need to negotiate. Negotiation, to some extent, is a psychological game. So if we have the knowledge of it, we can make a good deal. This paper talked about the significance of studying psychological of negotiation, people’s different needs, motives, and temperaments in negotiation which could help negotiators to make successful negotiations with knowing them. Also, how to deal with the emotion problems people may have during negotiations.
Negotiation is an indispensable part of our daily life, because it happens in our lives almost every day. Once we get rid of negotiation, we’re going to lose many of our rights, and right then it’s hard to express our true thoughts, and even if there are conflicts of interests, we can not protect our own benefits. In essence, the direct reason that lead to negotiation is the demands of negotiating parties, or the demand of the organization that one represents, can not be ignored when the other party meet their demand. Therefore, the main purpose of two parties participating in a negotiation, are not only to pursue their own needs, but also to find an acceptable solution for both parties through the exchanging of views and consulting. Former U.S. President John F. Kennedy had a famous saying in his inaugural speech, “let us never negotiate out of fear, but let us never fear to negotiate.” On some level, negotiation is a mental game. We can learn from psychology that people’s needs, motives and behavior are closely related. What in a person’s mind affect his behavior, so psychology of business negotiation has important impact on the behavior in negotiation. Using psychological knowledge in negotiations will help people win the game. Psychology of business negotiation refers to various mental activities of negotiators in negotiations. It is a subjective reflection of negotiators towards variety of situations, conditions and other objective facts in negotiation. For example, when negotiator first meets the opponent in negotiation, and if the opponent is polite, sincere, and easy to communicate, the negotiator will has a good impression toward the other, and he will be more confident and hopeful to make the deal. Being familiar with psychology in negotiation, will help negotiators handle a variety of complex negotiation problem flexibly and efficiently. It is also significant for negotiators to develop excellent psychological quality, maintain a good attitude, judge the opponent’s psychological states and motives correctly, and predict and guide opponent’s behavior. The negotiator’s self-confidence in making negotiation successful, the sincerity towards negotiation, the management and control of emotion in negotiation, and the prevention and handling with obstacles are indispensable psychological qualities that guarantee successful negotiation. Therefore, negotiator should develop and improve their own excellent psychological qualities, and abandon the bad psychological behavior. The secret of negotiation is to grasp each other’s needs. Demand is the core of the negotiation. Needs and meeting the needs is the common basis for negotiation. For example, I have my own needs and the ability to satisfy others, and others have their own needs and the abilities to satisfy my needs. Therefore, we can satisfy each other, and this becomes the common basis of negotiation. Demand is a subjective state when one lacks something, which is a reflection of the needs of the people of a certain objective things, and that the objective needs of nature and society reflected in the brain. The demands in negotiation have several types: 1. Physiological needs: the original, basic, necessary needs for...
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